Senior Creative & Design
TraustNFT Sales Materials
TraustNFT used the inherent provenance of blockchains to provide secure prizing for live events. I designed the sales materials used to present their technology to Hersch Games, Sports Illustrated, LiveNation, The Ellen Show, and Pharrell Williams' Something In The Water Festival.
I designed the log along with, Summer and winter websites, social templates, Special Event screens, and marketing assets for Chicopee Tube Park in KItchener-Waterloo Ontario.
Guilloche is the complex fingerprint-like pattern elements found on cash bills, cheques and passports, I drew inspiration from this motif to telegraph security and monetary value in TraustNFT's offering.
Star Trek Fleet Command
Interface design
Star Trek Fleet Command is a free-to-play mobile game developed by CBS Interactive, Scopely, and Digit Game Studios in Dublin, Ireland. Released in 2018, the game allows players to take control of a starbase and build a fleet of iconic Star Trek ships and characters to explore the galaxy, engage in combat, and forge alliances.
I was contracted as a senior UI Designer in to establish layout and visually polish several areas of the game's screens and menus, especially those involving the player factions and all-important shop. UX wireframes were developed by Scopely and used as guidance as I worked with the UX designer and game's Art Director. I helped Evolve the game's style with my art director and through back and forth with Paramount.
Capri Sun Disrespectoids
Ad Agency Razorfish Chicago helped
Capri iSun issue a dire warning to precocious kids everywhere. Respect the pouch!
At Fuel Industries, we handled the online component of the 360 campaign – a microsite and a series of games featuring children cursed by their own disrespect.
Moshling Rescue
Moshi Monsters was a wildly successful online world for 90 million kids worldwide. Moshling Rescue was intended as a Match 3 line extension aimed at their parents. The game was developed Midst peak Candy Crush fever. We would bring the side characters – the moshlings – to the forefront and use them as prizes to be awarded after boss battles with Big Bad Bill.The game's heroin character, Ellie was supported by Fez the owl and Mr. Snoodle the elephant.
My Role as Art Director, and Lead UI/UX I oversaw the creation of all game assets, character designs, animations, power-ups, effects, and all game screens across Facebook, iOS, and Android. I implemented assets directly into Unity, with developer support for release across Facebook, iOS, and Android.
Canadian Centre for Food Integrity Annual Report 2024
CCFI produces a food integrity report containing details on the agrifood supply chain and consumer sentiment to help build public trust in Canada's Food system.I designed the one released in 2024.
I designed the log along with, Summer and winter websites, social templates, Special Event screens, and marketing assets for Chicopee Tube Park in KItchener-Waterloo Ontario.
My role as Senior Designer. I took the latest branding by AgencyNorthern Army for CCFI and created the Highlight report for the year 2024
Chicopee Tube Park
A new brand, summer and winter websites, and marketing materials for Kitchener-Waterloo's premier outdoor eco-adventure destination.
Chicopee Tube Park is Kitchener-Waterloo's premier outdoor eco-adventure Park, with Ziplining in the Summer and Snow Tubing in the Winter. Promotions include Canoeing and Ziplining bundles The Park and its Green Pathways initiative got time on the floor of Canada's congress. as seen on CPAC. I designed the park's new logo which comes in Summer and Winter varieties, as well as the website in both of its seasonal forms.
As Creative and Art Director,I designed a number of art assets to be used across a variety of channels. These include a Zip Lining/Snow Tubing tartan pattern for social post backgrounds, along with a few social templates for the Park.
I designed the log along with, Summer and winter websites, social templates, Special Event screens, and marketing assets for Chicopee Tube Park in KItchener-Waterloo Ontario.
Moshi Monsters.com
Moshi Monsters was a juggernaut of an IP. At it's peak, it was a playground for over 90 million registered kids, mostly across Europe and Australia. It had a mixture of Pokémon's collectability with its moshling characters and Tamagotchi with the caretaking of the main characters. The brand was the UK's top selling magazine, top selling toys, and even released a feature film. Unprecedented for a web game.
My Role as Lead UI/UX and Art Director I lead the website design for about six years, during which we had dozens of new special events, new games, puzzles, and areas of the map open up.
PopJam
PopJam is a social content sharing platform designed specifically for children under 13, developed by Mind Candy and then sold to kids' ad network, SuperAwesome. It provides a safe and compliant environment for kids to engage with their favourite brands, create and share content, and interact with each other.
My Role as Art Director and Lead UI/UX – I led design on opJam went through its various development iterations. It began as JellyChat where kids would take care of a jellybean between chatting with friends. The experience was incongruous and unharmonious to say the least. The application fared much better as a place where kids could celebrate fandom across dozens of channels. Daily Challenges and games on the app kept kids engaged and helped with retention. Regular polls helped us gain insight into kids' media preferences in a very unique and clear way.
Key Features
-
Kid-Safe Environment: PopJam employs double-layered moderation using AI and human moderators to ensure a non-toxic and age-appropriate space for children.
-
Brand Engagement: Brands can create their own channels on PopJam to deliver interactive content like filters, stickers, quizzes, polls, and mini-games tailored for young audiences.
-
Content Creation: Kids can create and share their own art, stories, and remixes, fostering creativity and self-expression.
-
Social Interaction: Users can "heart", comment, and share posts, enabling social connections while adhering to children's privacy laws like COPPA.
-
Embedded Content: Through PopJam Connect, brands can embed their PopJam channel content on other digital platforms, expanding their owned media strategy.
-
Insights and Analytics: Brands receive monthly insights reports with exclusive data on kids' interests, trends, and content engagement patterns to inform their strategies.
Benefits for Brands
-
Safe Engagement: PopJam provides a trusted platform for brands to connect with their young audiences compliantly, without the risks associated with adult social networks.
-
Interactive Experiences: Brands could offer interactive, two-way content experiences that fostered active engagement from kids.
-
Brand Awareness: By creating branded channels and content, brands can build excitement, awareness, and affinity with their young target audiences.
-
Compliance Assurance: SuperAwesome's suite of kid-safe tools, including AwesomeAds, ensures compliance with digital privacy laws like COPPA and GDPR-K.
Weirdwood Manor Volume II
Rise of the Therimancer
Rocky Award Nominated storytelling Sequel to the hit Apple featured Weirdwood Manor.
Oliver, Eugene, and Celia return to Weirdwood Manor in Wasabi Entertainment's long anticipated sequel: Rise of the Therimancer. Since we last saw Arthur Weirdwood, the Weirdwood Universe has expanded to include several kids' lit novellas and a board game. The series has also acted as a test case for proving out Living Novels' model of motion storybook with mini-games, digital collectibles, puzzles, and encyclopedia for completionists and fans of the lore. Weirdwood Manor is a nominee for the 2024 Rocky Awards.
My Role as Co-Creative Director I was hired as a co- creative director focusing on the art, social media, website, and presentation side of the Lost Library digital books with another creative director, Luke Minaker, heading up the writing and lore of the series.
McDonald's Happy Studio
McDonald's Happy Studio destination for every McDonald's Happy Meal promotion in Europe's 42 Markets.
I designed the log along with, Summer and winter websites, social templates, Special Event screens, and marketing assets for Chicopee Tube Park in KItchener-Waterloo Ontario.
My Role as Creative Director was to imagine, guide and singular destination and a unifying theme to these disparate properties.
Only McDonald's could bring the brands from DreamWorks, Sony, Warner Bros, and Hanna Barbera together under one URL to let their Happy Meals' digital components live on in perpetuity and extract more value from all of their Happy Meal promotions. As the Creative Director I led the interpretation of different brands as they passed through a common Happy Studio prism. It was a task to be handled delicately due to so many competing brands being on the same website, on the same screen, at the same time.
World of Warriors
World of Warriors was a Mind Candy original IP. The brainchild of Art Director Johnny Taylor. it used historical Warriors and their armour as a basis for Chibi characters; perfect for translation to toys and other collectibles. The game was created in Unity and released for iOS, Android, and Playstation 3
My Role as Lead UI/UX I designed and illustrated the game's interface and screens using the angular low poly motif established with the game's characters.
McDonald's Fairies & Dragons
McDonald's Europe hired Fuel Industries to create an original IP to be the hero of its own Happy Meal. A small portion of McDonald's' toy budget would go to funding a vast digital experience. There would be an online component with games for four fairies and four dragons based on the elements.Each Happy Meal also included a CD filled with more embedded software that could be installed on the family PC. Desktop toys where characters would sit above the custom wallpapers and invite play. Kids could feed the Fairies & Dragons healthy snacks and play games, like a Tamagotchi.
My Role as Creative Director and Art Director – I led design on The campaign. A somewhat retro execution, pulling from great cartoons from the 80's, including Dungeons and Dragons, Masters of the Universe, and more.
Bendy in Nightmare Run
Kindly Beast commissioned Karman Interactive, where I was Partner and VP of Design, to create a mobile free-to-play endless runner called Bendy in Nightmare Run. Kindly Beast was so pleased with the result that they acquired our studio.
My Role as Art Director, and Lead UI/UXI oversaw the creation of all game assets, character designs, animations, power-ups, 3D, and lead the design of the interface. One goal was to avoid any comparisons to another period game out around the same time: Cuphead. Where Cuphead avoided shading and affordances in service to the motif, I decided to make butttons look more pressable as a differentiator. Our game would look like the animated films of Max Fleicher but not at the cost of usability.
SceneIt?
Various Logos
I've included several logos I've designed for clients including SkillUp forMicrosoft's Maker Studio in Puget Sound British Columbia, HOPTV channel, Happy Studio for McDonald's Europe, Mercury Filmworks and GREE International. Happy Studio is a website that housed all of the digital and interactive accoutrements for Physical Happy Meals parents would buy their children throughout McDonald's Europe's 42 markets. Fairies & Dragons was an IP developed by Fuel Industries where I was creative Director. The relationship with McDonald's went so well on the project that Fuel became McDonald's Europe's Agency of Record for just over a decade.
Microsoft Canada commissioned me to design a Skateboard deck gift for Canadian Prime Minister Justin Trudeau on his visit to their offices.
Modern War
After porting of Crime City from Facebook to iOS and Android, and its rise to the top of the Top Grossing charts, Funzio Inc. used the same game engine and asynchronous game loop for Modern War to similar effect. Funzio was purchased by GREE International for $210million. Both games remained on the top grossing charts for about a decade.
My Role as Senior UI Designer I designed the interface including icons, typography, and modal layout for both Crime City's mobile version and Modern War. All elements had to be on theme and match the game style.
Icons for Animaze's livestreaming AR software
Animaze is an augmented reality plugin SDK for the popular OBS livestreaming platform. Livestreamers can replace their head and body with Animals and characters downloaded from a site or even create their own that respond to their facial and bodily movements. They can also trigger live effects and animations.
My Role as Iconographer I was given a list of verbs and nouns for HUD tools and informational purposes that needed icons on the Animaze website.